Why Do Some People Learn Faster?


The physicist Niels Bohr once defined an expert as “a person who has made all the mistakes that can be made in a very narrow field.” Bohr’s quip summarizes one of the essential lessons of learning, which is that people learn how to get it right by getting it wrong again and again. Education isn’t magic. Education is the wisdom wrung from failure.

A new study, forthcoming in Psychological Science, and led by Jason Moser at Michigan State University, expands on this important concept. The question at the heart of the paper is simple: Why are some people so much more effective at learning from their mistakes? After all, everybody screws up. The important part is what happens next. Do we ignore the mistake, brushing it aside for the sake of our self-confidence? Or do we investigate the error, seeking to learn from the snafu?

The Moser experiment is premised on the fact that there are two distinct reactions to mistakes, both of which can be reliably detected using electroenchephalography, or EEG. The first reaction is called error-related negativity (ERN). It appears about 50 milliseconds after a screw-up and is believed to originate in the anterior cingulate cortex, a chunk of tissue that helps monitor behavior, anticipate rewards and regulate attention. This neural reaction is mostly involuntary, the inevitable response to any screw-up.

The second signal, which is known as error positivity (Pe), arrives anywhere between 100-500 milliseconds after the mistake and is associated with awareness. It occurs when we pay attention to the error, dwelling on the disappointing result. In recent years, numerous studies have shown that subjects learn more effectively when their brains demonstrate two properties: 1) a larger ERN signal, suggesting a bigger initial response to the mistake and 2) a more consistent Pe signal, which means that they are probably paying attention to the error, and thus trying to learn from it.

In this new paper, Moser et al. extends this research by looking at how beliefs about learning shape these mostly involuntary error-related signals in the brain, both of which appear in less than half a second. More specifically, the scientists applied a dichotomy first proposed by Carol Dweck, a psychologist at Stanford. In her influential research, Dweck distinguishes between people with a fixed mindset — they tend to agree with statements such as “You have a certain amount of intelligence and cannot do much to change it” — and those with a growth mindset, who believe that we can get better at almost anything, provided we invest the necessary time and energy. While people with a fixed mindset see mistakes as a dismal failure — a sign that we aren’t talented enough for the task in question — those with a growth mindset see mistakes as an essential precursor of knowledge, the engine of education.

The experiment began with a flanker task, a tedious assignment in which subjects are supposed to identify the middle letter of a five-letter series, such as “MMMMM” or “NNMNN.” Sometimes the middle letter is the same as the other four, and sometimes it’s different. This simple change induces frequent mistakes, as the boring task encourages people to zone out. Once they make a mistake, of course, they immediately regret it. There is no excuse for misidentifying a letter.

While performing the flanker task, subjects wore an EEG cap, a monitoring device filled with greased electrodes that records electrical activity in the brain. (Unlike fMRI, EEG gives researchers excellent temporal resolution, allowing them to precisely measure a sequence of neural events. Unfortunately, this comes at the expense of spatial resolution, making it difficult to know where in the brain the signals are coming from.)

It turned out that those subjects with a growth mindset were significantly better at learning from their mistakes. As a result, they showed a spike in accuracy immediately following an error. Most interesting, though, was the EEG data, which demonstrated that those with a growth mindset generated a much larger Pe signal, indicating increased attention to their mistakes. (While those with an extremely fixed mindset generated a Pe amplitude around five, those with a growth mindset were closer to fifteen.) What’s more, this increased Pe signal was nicely correlated with improvement after error, implying that the extra awareness was paying dividends in performance. Because the subjects were thinking about what they got wrong, they learned how to get it right.

In her own research, Dweck has shown that these mindsets have important practical implications. Her most famous study, conducted in twelve different New York City schools along with Claudia Mueller, involved giving more than 400 fifth graders a relatively easy test consisting of nonverbal puzzles. After the children finished the test, the researchers told the students their score, and provided them with a single line of praise. Half of the kids were praised for their intelligence. “You must be smart at this,” the researcher said. The other students were praised for their effort: “You must have worked really hard.”

The students were then allowed to choose between two different subsequent tests. The first choice was described as a more difficult set of puzzles, but the kids were told that they’d learn a lot from attempting it. The other option was an easy test, similar to the test they’d just taken.

When Dweck was designing the experiment, she expected the different forms of praise to have a rather modest effect. After all, it was just one sentence. But it soon became clear that the type of compliment given to the fifth graders dramatically affected their choice of tests. When kids were praised for their effort, nearly 90 percent chose the harder set of puzzles. However, when kids were praised for their intelligence, most of them went for the easier test. What explains this difference? According to Dweck, praising kids for intelligence encourages them to “look” smart, which means that they shouldn’t risk making a mistake.

Dweck’s next set of experiments showed how this fear of failure can actually inhibit learning. She gave the same fifth graders yet another test. This test was designed to be extremely difficult — it was originally written for eighth graders — but Dweck wanted to see how the kids would respond to the challenge. The students who were initially praised for their effort worked hard at figuring out the puzzles. Kids praised for their smarts, on the other hand, were easily discouraged. Their inevitable mistakes were seen as a sign of failure: Perhaps they really weren’t so smart. After taking this difficult test, the two groups of students were then given the option of looking either at the exams of kids who did worse or those who did better. Students praised for their intelligence almost always chose to bolster their self-esteem by comparing themselves with students who had performed worse on the test. In contrast, kids praised for their hard work were more interested in the higher-scoring exams. They wanted to understand their mistakes, to learn from their errors, to figure out how to do better.

The final round of tests was the same difficulty level as the initial test. Nevertheless, students who were praised for their effort exhibited significant improvement, raising their average score by 30 percent. Because these kids were willing to challenge themselves, even if it meant failing at first, they ended up performing at a much higher level. This result was even more impressive when compared to students randomly assigned to the smart group, who saw their scores drop by nearly 20 percent. The experience of failure had been so discouraging for the “smart” kids that they actually regressed.

The problem with praising kids for their innate intelligence — the “smart” compliment — is that it misrepresents the psychological reality of education. It encourages kids to avoid the most useful kind of learning activities, which is when we learn from our mistakes. Because unless we experience the unpleasant symptoms of being wrong — that surge of Pe activity a few hundred milliseconds after the error, directing our attention to the very thing we’d like to ignore — the mind will never revise its models. We’ll keep on making the same mistakes, forsaking self-improvement for the sake of self-confidence. Samuel Beckett had the right attitude: “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.”


What I've Learned About Smart People @tmac721


Going to Harvard means I have the very unique opportunity to be around a lot of smart people. Now, when I say “smart people,” I don’t mean that guy who always wins trivia night. I mean, blazingly intelligent individuals who are regarded as the pre-eminent scholars in their field. It’s pretty amazing to pass by Turing Award winners and leading political science scholars grabbing a sandwich.

Before I go anywhere, let me make one thing clear: I am not one of these smart people. This is perhaps the biggest lesson I’ve learned after 3 years here. There is an absolutely incredible number of smart people in the world, and I can name a whole bunch of students and professors alike who I know for a fact I will never ever ever be as smart as, no matter how hard I try. But honestly, that’s okay—-I don’t need to be (and perhaps that’s a story for another day). What that does mean, though, is that I would be doing a disservice to the ever-so-generous Financial Aid Office if I didn’t learn from them. I don’t mean learning in a lecture hall, but I refer to a more personal sense of learning. What is it that separates a “smart” person from me? How do they conduct themselves? What drives them?

I can of course make no authoritative claims here, but I have noticed one overarching theme among smart people: they ask questions. When someone explains something new to me, I’ll usually just nod my head like I know what they’re talking about. If I don’t understand something, I’ll just Google it later. After all, I don’t want this person to think I’m a moron. Smart people are different. If they don’t understand something, or even if they think they understand something, they’ll ask questions. I distinctly remember, as an immature and perhaps arrogant freshman, a guest lecture in one of my classes. After explaining what I thought was a straightforward concept, the guest lecturer asked if anyone had any questions. Looking around the room, every student simply nodded, indicating everything was clear. A question, however, came from a tenured professor who had undoubtedly been exposed to the material before. At the time, I thought nothing of it, and perhaps even thought that I was smarter than the professor because I understood a concept he/she didn’t. Now, I am confident that this professor did not ask the question just to make the guest lecturer feel better, to start a discussion, or anything else. The intonation of the question and the intensity with which the professor listened to the response definitively suggested that the professor’s question was genuine, and that the answer was of great importance.

Based on the research and findings of so many of the students and professors here, it’s clear that this trend is no accident. Not only do smart people ask questions when they don’t understand something, but they also ask questions when the world thinks it understands something. Smart people challenge the very limit of human understanding, and push the envelope of what’s possible farther than many people would argue it’s meant to be pushed. Smart people don’t take claims at face value, and smart people don’t rest until they find an explanation they’re comfortable accepting and understanding.

Smart people challenge everything. (You know who taught me that? A smart person.)

Maybe someday, people will call me a smart person. For now, I’m going to keep asking them questions.


Top Executive Recruiters Agree There Are Only 3 True Job Interview Questions


Kevin Kelly - World Economic Forum Annual Meet...

Image by World Economic Forum via Flickr

The only three true job interview questions are:

1.  Can you do the job?
2.  Will you love the job?
3.  Can we tolerate working with you?

That’s it.  Those three.  Think back, every question you’ve ever posed to others or had asked of you in a job interview is a subset of a deeper in-depth follow-up to one of these three key questions.  Each question potentially may be asked using different words, but every question, however it is phrased, is just a variation on one of these topics: Strengths, Motivation, and Fit.

Can You Do the Job? – Strengths

Executive Search firm Heidrick & Struggles CEO, Kevin Kelly explained to me that it’s not just about the technical skills, but also about leadership and interpersonal strengths.  Technical skills help you climb the ladder.  As you get there, managing up, down and across become more important.

You can’t tell by looking at a piece of paper what some of the strengths and weaknesses really are…We ask for specific examples of not only what’s been successful but what they’ve done that hasn’t gone well or a task they they’ve, quite frankly, failed at and how they learned from that experience and what they’d do different in a new scenario.

Not only is it important to look at the technical skill set they have…but also the strengths on what I call the EQ side of the equation in terms of getting along and dealing or interacting with people.

Click here for more on interviewing and being interviewed for strengths

Will You Love the Job? -Motivation

Cornerstone International Group CEO, Bill Guy emphasizes the changing nature of motivation,

…younger employees do not wish to get paid merely for working hard—just the reverse: they will work hard because they enjoy their environment and the challenges associated with their work…. Executiveswho embrace this new management style are attracting and retaining better employees.

Click here for more on interviewing and being interviewed for motivation

Can We Tolerate Working With You? – Fit

Continuing on with our conversation, Heidrick’s Kelly went on to explain the importance of cultural fit:

A lot of it is cultural fit and whether they are going to fit well into the organization…  The perception is that when (senior leaders) come into the firm, a totally new environment, they know everything.  And they could do little things such as send emails in a voicemail culture that tend to negatively snowball over time.  Feedback or onboarding is critical.  If you don’t get that feedback, you will get turnover later on.

He made the same point earlier in an interview with  Smart Business, referencing Heidrick’s internal study of 20,000 searches.

40 percent of senior executives leave organizations or are fired or pushed out within 18 months. It’s not because they’re dumb; it’s because a lot of times culturally they may not fit in with the organization or it’s not clearly articulated to them as they joined.

Click here for more on interviewing and being interviewed for fit

Preparing for Interviews

If you’re the one doing the interviewing, get clear on what strengths, motivational and fit insights you’re looking for before you go into your interviews.

If you’re the one being interviewed, prepare by thinking through examples that illustrate your strengths, what motivates you about the organization and role you’re interviewing for, and the fit between your own preferences and the organization’s Behaviors, Relationships, Attitudes, Values, and Environment (BRAVE).  But remember that interviews are exercises in solution selling.  They are not about you.

Think of the interview process as a chance for you to show your ability to solve the organization and interviewer’s problem. That’s why you need to highlight strengths in the areas most important to the interviewers, talk about how you would be motivated by the role’s challenges, and discuss why you would be a BRAVE fit with the organization’s culture.

This is a big part of step 1 of The New Leader’s Playbook: Position Yourself for Success

There are several components of this including positioning yourself for a leadership role, selling before you buy, mapping and avoiding the most common land mines, uncovering hidden risks in the organization, role, and fit, and choosing the right approach for your transition type.

Click here to read about each step in the playbook

Click here for YouTube videos highlighting each step

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The New Leader’s Playbook includes the 10 steps that executive onboarding group PrimeGenesis uses to help new leaders and their teams get done in 100-days what would normally take six to twelve months. George Bradt is PrimeGenesis’ managing director, and co-author of The New Leader’s 100-Day Action Plan (Wiley, 2009). Follow him at @georgebradt or on YouTube.

Study Finds Engineers Far More Likely than MBAs to Build and Run Companies (identified.com)


In our latest edition of the “Revenge of the Nerds” white paper research series, Identified has discovered that a growing number of company founders and CEOs today are far more likely to hold advanced engineering degrees than MBAs and that the overall age of business leaders is steadily trending downward. We see this shift as a significant impact on corporate culture with younger, more technically inclined entrepreneurs at the helm.

We culled through 36 million professional profiles in the Identified database and found 3,337 founder/CEOs have an advanced engineering background compared with 1,016 MBAs. The ratio of undergrad business and engineering founders/ CEOs is about even (9,461 versus 9,334), a significant shift occurs in the number of leaders who have advanced degrees.

Wholeads

Founders are also getting younger, with the average age dropping to around 33 years old from 36 in 2008, based on an analysis of Facebook profile data, 90 percent of which is US based.

The ‘nerd-inspiring’ success story of Facebook founder Mark Zuckerberg is a possible foundation for more engineers launching new endeavors, particularly in the IT, social and mobile industries.

Our study tracked the Identified Scores of engineers to discover where some of the top talent could be found studying. International programs such as the Indian Institute of Technology Bombay, Canada’s University of Waterloo and China’s Tsinghua University joined the list of usual suspects like Stanford, MIT, UC Berkeley, CalTech and Carnegie Mellon.

To Download the full report, please click here.

Megaupload: A Lot Less Guilty Than You Think

The recent Department of Justice decision to indict Megaupload for copyright infringement and related offenses raises some very thorny questions from a criminal law perspective. A few preliminaries: I’m responsible for the musings below, but I thank Robert Weisberg of Stanford Law School for taking the time to talk through the issues and giving me pointers to some relevant cases. Also, an indictment contains unproven allegations, and the facts may well turn out to be different, or to imply different things in full context.

DMCA SAFE HARBOR: BELIEVE IT AND IT WILL BECOME REAL: As a matter of criminal law, the discussion of whether Megaupload did what it needed to do to qualify for the DMCA Safe Harbor misses the point. Did they register an agent? Did they have a repeat infringer policy? These are all interesting CIVIL questions. But from a criminal law perspective, the important question is did Defendants BELIEVE they were covered by the Safe Harbor? This is because criminal infringement requires a showing of willfulness. The view of the majority of Federal Courts is that “willfulness” means a desire to violate a known legal duty, not merely the will to make copies.

In other words, for criminal liability, it doesn’t really matter whether the service qualifies, so long as Defendants believed it qualified. If so, they were not intentionally violating a known legal duty, and so their conduct would not satisfy the willfulness element of the offense. For criminal liability after the DMCA safe harbor, as in horseshoes, close may be good enough.

SECONDARY COPYRIGHT LIABILITY AND CRIMINAL LAW:

The heart of this case is whether and when an enterprise can be held criminally liable for the conduct of its users. (For example, both copyright infringement claims (Counts 4 and 5) identify aiding and abetting as a basis for the charge.)

Aiding and abetting is something like the civil liability inducement theory the U.S. Supreme Court created in the 2005 Grokster case. Experts opine that the indictment makes out a pretty good inducement case against Megaupload. But the first question from a defense perspective has to be “Can the Grokster theory of CIVIL liability even be the basis for CRIMINAL copyright claims?” This has never been decided by any Court.

However, the pending Second Circuit case of Puerto 80 Projects v. USA (“Rojadirecta“), raises the issue squarely. There, the plaintiff is challenging the ICE seizure of its Rojadirecta domain names based on an allegation of criminal copyright infringement. For background on the case, and on the ICE domain seizures, check out Techdirt’s coverage.

Rojadirecta’s lawyers at Durie Tangri have challenged the U.S. Government’s assertion that criminal liability arises from linking to infringing content. The lawyers argue that judge-made secondary infringement liability theories, including Grokster style inducement, cannot be the basis for a criminal copyright violation because the criminal copyright statute doesn’t mention secondary liability. Congress considered and rejected statutes that would have created such liability, in COICA and PROTECT IP. In sum, due process doesn’t allow incarceration under a civil legal theory that the Supreme Court dreamed up in 2005. The issues yet to be decided in Rojadirecta apply to the Megaupload case as well.

AGREEMENT + CIVIL VIOLATION = PRISON?: Count 2 is a conspiracy to commit copyright infringement claim, and references unknown parties as members of the conspiracy. Conspiracy entails an agreement to commit an offense and an overt act in furtherance of that agreement. The act in furtherance need not itself be illegal, but there must be an agreement to do an illegal act. The list of overt acts show that the object of the conspiracy was infringement by Mega users. If Defendants agreed with each other to induce others to infringe, and Rojadirecta’s lawyers are correct that inducement is not a crime, there’s a conspiracy only to violate a CIVIL law. If the idea is that Mega conspired with its users to infringe, those users may or may not have been criminally infringing copyright. They were located all over the world, and may or may not have acted willfully, i.e. intended to violate U.S. law. Again, the government would basically have alleged an agreement to violate a U.S. CIVIL law, including by many people who are not subject to U.S. rules.

Is it a federal crime to conspire to induce others to violate a U.S. civil law?

The answer to that is an obvious “no”. The conspiracy statute itself makes clear that the object of the conspiracy must be an offense or fraud against the United States, in other words, a federal crime. 18 U.S.C. 371. It is true that Oliver North and John Poindexter were prosecuted for conspiracy to violate Boland Amendment, which prohibited Defense Department spending on the Nicaraguan Contras, but was not itself a crime. And there is a 1979 case (U.S. v. Ruffin, 613 F.2d 408 (2nd cir. 1979), where the defendant was convicted of conspiracy when he convinced an unwitting person to divert federal funds to the defendant’s personal benefit. But both cases constituted fraud involving U.S.taxpayer dollars, which is also a basis for conspiracy liability. Civil violations simply are not.

For these reasons, prosecuting this case against Mega, especially if Defendants get good criminal lawyers who also understand copyright law, is going to be an uphill battle for the government.

A few other points. Some direct infringement convictions look easy, but COUNT 4 IS WEIRDLY INCOMPLETE: I agree with the copyright law experts interviewed by Ars Technica that the most damning allegations in the indictment are the claims of direct infringement, particularly for the prerelease movies. Interestingly, the indictment identifies four films that the defendants supposedly distributed before release: The Green Hornet, Thor, Bad Teacher, Twilight–Breaking Dawn Part 1. But Count 4 only charges one such act of prerelease infringement, the movie Taken. What about the other films? Why were those not also charged?

Finally, this case is extremely interesting from a JURISDICTIONAL standpoint. One of the very first issue to be litigated will be extradition to the United States. Does the United States have jurisdiction over anyone who uses a hosting provider in the Eastern District of Virginia? What about over any company that uses PayPal? That’s a very broad claim of power, and I expect it will be vigorously contested.

 

Don't be so f*king strategic

via blog.sriramk.com

One of the occupational hazards of working at Microsoft was attending offsites. These were 2-3 day affairs, typically cloistered watching endless sessions of Powerpoint in a out-of-the-way Washington resort with a bunch of execs. At one such shindig I was attending a few years ago, one of the attractions was a talk from a couple of external speakers, both of them local VCs. The talk was covering certain things Microsoft could be doing better in particular areas (being deliberately obtuse here to honor confidentiality and besides, the details aren’t pertinent here).

This VC threw up a slide at the end of his slide to summarize most of his talk. It had the following sentence in bold which made the room break into applause.

Don’t be so f-king strategic

All large companies (and I do mean all - this is not a post about Microsoft) tend to be in love with finding the right ‘strategy’ in place before doing anything. There are reams and reams of text written on what exactly strategy is and how to go about having a good one. Some of them are actually quite good (for example, Porter’s work on the five forces). You could often get rapped on the knuckles (or worse) for being ‘off-strategy’.

Don’t get me wrong. Good strategy combined with good execution is a joy to watch (case in point - Apple over the last decade). The last thing you would want is people off doing their own thing and being all ‘off-strategy’ and rebellious.

But here’s the problem.

You’re not Steve Jobs and your organization is not Apple. And your well-thought out strategy is probably terrible.

If there’s one thing I’ve learnt in the corporate world, it is that a staggering amount of ‘strategic analysis’ is nonsense and guesswork. There’s nothing wrong in admitting that. Figuring out the market, what the future looks like, what users want or heck, even what your own company can do is hard. Bloody hard. Eric Reis says that all startups are experiments and the same can be said for any company in a fast changing industry too.

Most times, you don’t even know what the right thing to do is until you have actually gone out and tried a bunch. Experimenting might be hard if you’re launching spacecraft (and even that doesn’t stop Elon Musk or Jeff Bezos). But if you’re in the software world, there is no excuse for not building a bunch. For not trying a bunch.

Building stuff and getting people to use it will always lead to better results than sitting in a bunch of meetings with over-paid consultants and trying to extrapolate from various signals and trends on what people might want and what you should be doing. Even if you had the right strategy in place at one point in time, that isn’t good enough. The world changes so quickly that you might need to do a 180-degree turn in a matter of months to react to changing user behavior or market trends. Top-down strategic planning doesn’t deal well with this.

What you need are many experiments in parallel. Not all of them need the same amount of resources and not all needs to be released to the public. But you absolutely do need people working on crazy, random things. It doesn’t matter whether you call it 20% time, whether you call it a research department or it is just what all your employees do on weekends. But it needs to happen in some form.

This only works if your corporate structure is built with the flexibility to do random things. Especially things which are ‘off-strategy’.

If you’re a mining corporation in Minnesota, allowing an employee to experiment with adhesives might wind up with you revolutionizing the stationery industry (this happened).

If you’re the world’s largest software company in 2005 and your strategy is to sell phones to enterprises, going off-strategy to understand/build what normal consumers want, might save you years later (this didn’t happen).

So go out there. Try random things. Don’t be so f*king strategic.

 

5 Things a Good Product Manager Should Think About

1.     Minimal Viable Product thinking can be a trap – there has recently been a huge movement toward creating a “minimum viable product” and then going out to market as quickly as possible. I would argue it is important to temper this trend. This has turned into a tendency to quickly roll out half-baked functionality because developers believe they are following the MVP mantra.  Well thought out features that deliver value, even if they take a bit longer to come to market, will (in my opinion) deliver more ultimate value to the product and to the user experience. I am all for iterating something early on once it is in the hands of the customer, but I would argue that some companies have misconstrued this and roll out an untested, half written piece of functionality

2.       Keep an eye on what really matters – Many good product managers fight with this all the time. How many times do people from different lines of business ask questions like “wouldn’t it be cool if it could do this?”. When I really boil it down, there are only 3 reasons why you should build any given feature in an early-stage start-up. Here they are:

  • It will help make money – If you are a start-up working towards break-even, then this needs to be ever present in every decision you make. If it won’t help move the needle and get you closer to profitability, you may want to reconsider it. I come from a school of thought in which you want straightforward business models with a straightforward path to cash. There are few out there with unlimited runways and you always need to be concerned with this in your approach.
  • It will improve the user experience – User experience has become such a core function to any product manager. Is this easy to use? Do people get pissed off when they have to use key features on the site? Will it cause people to abandon your site?  UX can be a core competency and key differentiator. Always focus on this! Even if it is as simple as a nicely done pop-up or a cleanly design button, it all matters when it comes to UX.
  • It will improve efficiency and scalability – Will this feature allow you to do more with less, does it allow you to hold off hiring more people to do the same function, or does it make the people you have more effective? You should always consider this to stay lean and mean as possible

3.       Create a vision for the product – it is important to not limp forward from one feature to the next. This can be an easy trap to fall into. Having a tight 6-week development cycle is important, but having a grasp on what you want this thing to look like in a year or 18 months is important. This isn’t to say that you should wireframe the thing to death and do work for something that may or may not be built. Rather, have a feeling for what you want the experience to evolve into.

4.       Beware the “Frankenstein” product - Every product manager should ask them this question on a regular basis.   This ties in with the above point about product vision, but I generally find this can be more of a tactical problem. Does each feature compliment the next, is it tied together in a comprehensive UX flow or does it feel tacked on? “Frankensteining” new features into a product can be fraught with danger for the long-term health of a product. A good product manager needs to fight the urge to quickly throw a button into the UI to satisfy a line of business, but rather should look for a way to re-orient the UI. Sometimes you have to go a step further and actually yank or pull old functionality out to keep things clean. Pulling the bolts out of Frank’s neck can be painful but is sometimes necessary. It forces you to step back and refocus on your goals for the UX.

5.       Know your customer, and then start to segment – it is very difficult to create a one size fits all approach. As you get new and different user groups you need to make a critical decision. Either try to serve all people with a reduced product or split the product up into different lines. Each are faced with their own set of products, you begin to fragment your offering. There is an argument to be made creating upgrade paths are a logical and allows power users progress to a rich feature set of products.

In summary, the role of a product manager is never easy. They are constantly getting pulled in 50 directions by constant and evolving requests. That said, if you keep these 5 core principles in mind it will make it easier next time you embark on building a killer product.

 

"Self-educate to survive" if you lack a formal design education

Self-educate to survive

If you lack a formal design education, you’ll need to self-educate before you can progress in your career, says Ryan Downie. Here's a checklist of the subjects he studied to help him to understand more about web design

Many website designers (and designers in other areas) do not come to the job through a formal process of training and education. They just sort of fall into it. The problem with this is that you start out with no knowledge of basic design principles or what makes a design good.

I started off this way, as did a lot of my online friends. I left my job and ended up designing because I had a computer and there was not much work around in the village where I lived. I just looked around on the internet, found some ideas of what I thought was good design at the time and then created a design. I was not armed with any knowledge about grids, typography, colour, hierarchy and so on that an education would have given me. Even though my design could have been called a success (it got featured in all the galleries and noted as a trend setter for 2008 with its handwritten fonts), I felt I was missing something.

Fast-forward a year or so and I was designing more of the same – browsing around the internet for inspiration and jumping into Photoshop and putting out a layout. It was only when I started to get to know other designers via Twitter and IM that I became aware of what I was missing. I needed to educate myself, and do it fast, if I was to survive in this world of design.

Self-education

New designers need to learn and become self- educated if they want to progress. This means learning design principles, digesting them and coming to understand them over time, just as you would if you were still in education.

The best advice given to me was to question everything. Why this colour? What emotion does it provoke? What else has it been used for? Why does it work? I find that the key to design is to question every element’s purpose. If it is not needed, remove it.

What I learned

Here’s a sort of checklist of the subjects I studied to help me to understand more about design. I hope it will help you.

Grid and layout

The grid helps with the alignment, balance and flow of the design. Mark Boulton has a fantastic book called A Practical Guide to Designing Grid Systems for the Web on this matter. Check out www.designinggridsystems.com for further details.

Colour theory

What makes colour important? Does it provoke an emotional response from the audience and, if so, why? Is there enough contrast? Sites such as www.colourlovers.com and kuler.adobe.com are great tools.

Fonts

With improved web technology, fonts have come in to the limelight and it has never been easier to find information on them. But don’t just pick a font because you like it. Do some research on it. Most foundries have a description of the font and what its purpose is. Use sites such as typedia.com for research. Smashing Magazine also has a great post on principles for readable typography. See www.smashingmagazine.com/2009/03/18/10- principles-for-readable-web-typography/.

White Balance, hierarchy and contrast

These three things are hugely important as they move the eye around the design. Without these aspects, a user cannot be guided. Take a look at what Six Revisions says about this and more by going to: sixrevisions.com/web_design/using-power-structure-and-gestalt-for-visual-hierarchy/.

Design history

Have a look back at design movements from the past and learn what made them great. Look at designs from the great art movements such as Dada, Art Deco, Bauhaus and Pop Art. See how they used design principles, played with them or deliberately ignored them and move on from there.

Design inspiration

Inspiration hits us all in different ways. If you’re planning to design a website, try not to browse around the web. Instead try and get out of the house, go for a walk and clear your head. Look at magazines, the packaging on a product, a film poster or even movie credits from the 60s ... anything to get that spark.

This article originally appeared in issue 216 of .net magazine - the world's best-selling magazine for web designers and developers.

Steve Jobs and the Eureka Myth - Harvard Business Review

Steve Jobs's resignation from Apple has sparked plenty of commentary on his achievements, his personality, and his vision. He deserves the attention: This is a man who transformed the technology world and helped build Apple into what was, at least for a few hours earlier this month, the world's most valuable publicly traded company.

But the idea, so common in this week's media coverage, that Jobs was an inspired savant who succeeded by taking big risks on personal hunches, is way off the mark. Rather than worship at the altar of inspiration and "going with your gut," the rest of us should use this moment to consider the fundamental strategies that drove Apple's success.

We've all heard the old saying about the balance between inspiration and perspiration. As well-known as this saying is, we often tend to forget it when we come upon things that really look effortless. Take Apple. The past decade has seen what appears to be an almost inevitable ascent of the company and its products to the pinnacle of success. Each iteration is better than the last; each new product is a hit from day one; and the lines outside the Apple stores remain full of customers who don't just like the products — they love them.

With each launch of another device or application, Apple seems to pull exquisite new products, fully formed, from the minds of a few geniuses in turtlenecks. From the outside, Apple's secret sauce would seem to be inspired design (read, "think different"); and inspired marketing of that design. In other words, 90% inspiration and 10% perspiration (mostly experienced by eager customers scrambling to get the latest iPod or iPad). iPhone 5? "Eureka!"

The truth is really a lot different.

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Apple would love us to believe it's all "Eureka." But Apple produces 10 pixel-perfect prototypes for each feature. They compete — and are winnowed down to three, then one, resulting in a highly evolved winner. Because Apple knows the more you compete inside, the less you'll have to compete outside.

We are all mesmerized by Apple's beautiful design, from device to screen, to the packaging itself. We see what the magicians want us to see. What we don't see is the 18 months of negotiating with the music companies. Nor the three years of teaching the supply chain that the Macbook Air had to be really thin, really light, and really enduring (10-hour battery). When those improvements intersected with the iPhone's great screen technology, the iPad (that glorious Air/iPhone hybrid) exploded.

The device without the backstory is like a Ferrari with no engine inside: beautiful, but going nowhere. Just ask Sansa, eReader, Zune, or dozens of others who've gone up against Apple products without success.

And, oh, the marketing: brilliant marketing. No one is better at creating attention than Apple. But attention without fulfillment is a straw fire. The magicians say "Presto!" and we gasp in delight. But they deflect our attention from the back-breaking labor that goes into assuring a perfect customer experience, hundreds of times a day, at 300 stores around the world, and countless conversations on the phone.

The initial blast of attention is great. But it's the massive word-of-mouth ripples of the great experience that make the market. The glitter you see is not the explanation; look carefully, and the inspiration/perspiration ratio is where it should be. Under Jobs' leadership, Apple has done 10 times the amount of relevant homework of most companies — internal competitions, supply chain training, endless deal-making, endless recruiting, training, and generating and sustaining employee excitement that you just can't fake.

If others emulated that, all of that, their results would be a lot more like Apple's. And our economy would start really humming again.

Steve Jobs's Law: Why Founders Make the Best Leaders

Apple's CEO is unique, but one lesson we can take from his story is more universal. Corporate boards worship "superstar CEOs". But more often, the first executive makes for the best executive.

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REUTERS

via theatlantic.com

This year, dozens of startup company founders will be forced out and replaced by experienced outsider CEOs, often from public companies, brought in by venture capital investors to provide "adult supervision." You can bet that none of these companies will become the next Hewlett-Packard, the original Silicon Valley technology company -- or the next Intel, Microsoft, Oracle, or Apple.* These tech juggernauts span software, hardware, services, and media, but they all have something in common. Their founders served as transformative chief executives.

Still, the conventional wisdom among investors, if not the media, is that founders need to move out of the way for an experienced CEO to take a company "to the next level."** This piece of mythology plays into Steve Jobs' remarkable story. Apple would not be the world's most valuable and powerful technology and media company today without Jobs, its co-founder and its CEO from 1997 until last week, when he resigned because of health issues. But from 1983 to 1997, Apple was run by John Sculley (former president of Pepsi), Michael Spindler (a marketing and sales person from DEC and Intel), and Gilbert Amelio (former CEO of National Semiconductor), during which time it managed to go from inventing the modern personal computer to becoming an irrelevant, money-losing sideshow. Rival Michael Dell said that the company should be shut down. So much for that.

***

Outsider, non-founder CEOs are often overvalued because many corporate boards think the answer to their problems is a superstar CEO with an outsized reputation. This leads them to overpay for people who are good at creating outsized reputations through networking, interviewing, and taking credit for other peoples' achievements--all bad indicators of future success.

Rakesh Khurana has amply shown how this delusion of the charismatic savior creates a dysfunctional market for CEOs, allowing the small number of existing public-company CEOs to demand and receive extravagant compensation. The myth of the generalist CEO is bolstered by the many fawning media portrayals where CEOs say that their key jobs are understanding, hiring, and motivating people--leading board members to believe that you can run a technology company without knowing anything about technology.

WHY FIRST EXECS MAKE BETTER CHIEF EXECS

The list of successful founders-turned-CEOs is daunting. You have Bill Hewlett and David Packard (HP), Robert Noyce and Gordon Moore (Intel), Bill Gates (Microsoft), Larry Ellison (Oracle), Steve Jobs (Apple). You could say I've hand-picked these names from among hundreds of founders who turned out to be lousy chief execs. You might be right. That's why we need data.

And the data shows that the first executives really do make better chief execs. That's because they have:

1) Better long-term focus: Rüdiger Fahlenbrach found that large U.S. firms run by founders had excess stock market annual returns of 8.3 percent (4.4 percent after controlling for a variety of factors). Founder-CEO firms invest more in research and development and have higher capital expenditures--things that you would expect to improve long-term performance rather than short-term earnings. 

2) More value: Renée Adams, Heitor Almeida, and Daniel Ferreira found that founder-CEO firms have higher valuations than other firms, even after using instrumental variables to control for the endogenous nature of founder CEO status.**

3) The right incentives: Darius Palia, S. Abraham Ravid, and Chia-Jane Wang also found that founder-led firms were more valuable than other firms. In addition, they found that founders were less sensitive to traditional pay-for-performance incentives, implying that they're not in it just for the money.

This shouldn't be surprising. Founders tend to know their companies better than outsiders. They know their industries better than most outsiders. They are often more motivated than the average hired-gun CEO to improve a company's long-term prospects. They are more likely to be innovators, having taken the step of founding a company. In tech firms, they usually know technology better than a typical outsider CEO, whose specialty skews toward marketing and networking.

But there's one other factor that comes into play. Investors can't count on a founder CEO to do what they want because a founder has her own power base among the company's employees. An outsider CEO, by contrast, comes in as the creature of the board and knows her first job is to keep the board happy. In theory, this should be good because it makes the CEO accountable to the shareholders -- assuming that the board represents the shareholders, which is a big assumption. But in a startup company, the interests of the majority investors and the interests of the company are not always aligned. Most obviously, if the company gets a new round of funding at a low valuation, the current investors can benefit--if they are the ones putting in more money at the low valuation. And so replacing a founder CEO is often simply a question of power.

Obviously, not every founder CEO has the ability to be a good leader of a large public company. On balance, however, the ideology of adult supervision may be doing more harm than good. And as with every ideology, you have to look at who benefits from it to understand why it exists.


*Google, arguably, did succeed with adult supervision in the person of Eric Schmidt, CEO from 2001 to 2011. But note that the two founders remained in top positions (outsiders referred to the three as "co-CEOs") and Schmidt was succeeded by one of the founders.

**Full disclosure: I've worked at two start-up technology companies (although I joined one more than three years after it was founded). In both cases, the founder CEO was replaced by an outsider--and in both cases, the board later brought back the founder CEO.